What should consultants do?
juli 31, 2010
Brand, strategy, and creativity consultant Simon Middleton (The Purposer) explains his approach to business consultancy.
Category: Okategoriserade
Tags: Brand, brand bible, brand consultancy, brand consultant, brand consultants, brand expert, brand marketing, brand strategy, brand strategy guru, Branding, brands, Business Consultancy, business speakers, business strategy, charity branding, conference speakers, consultants, corporate branding, keynote speakers, presenters, public branding, Purposing, Simon Middleton, TV presenter
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5 svar to “What should consultants do?”
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maj 13th, 2009 at 18:14
I think you are one of the best original thinkers around at the moment. Goodness only knows why you only have 200 views. Edward De Bono would be proud! Keep up the great work.
maj 13th, 2009 at 18:30
THANK YOU ‘punkbranding’. Very nice comment, much appreciated. This one only has 200 views… but ”What is a brand?” has 800! Drop me a line, tell me more about your approach to branding. And thanks again. Simon.
maj 13th, 2009 at 19:03
I have just read a book today that you’d love. The Philososphy of Branding by Thom Braun (@Unilever). Talks a lot about Socrates and Aristotle. And here’s me thinking ‘lovemarks’ was an original idea!
The way I see it, brands aren’t what ”we” say they are, they are what ”they” say they are. Brands exist in the minds of people. Brands are thoughts. Doesn’t that then mean that every thought has the potential to be a very powerful brand? Hmm… interesting!
You rock Simon. Keep up the great work
maj 13th, 2009 at 19:14
Right. Brand ‘owners’ are not in control… the people are in control. But not all thoughts can be brands. To be a brand worthy of the term the thought has to be shared by a critical mass of people. Sufficient people share thoughts and feelings about Apple and Google for them to be two of the world’s greatest brands. If the people had a million different interpretations then those brands wouldn’t be strong. So brand has to be shared thought!
maj 19th, 2010 at 18:04
first i would like to say that you have a really nice suite. And also i am very grateful for the scheme you shared with me. The scheme is simple enough to be trusted and yet i believe working or at least useful.